Technoleg Hysbysebu

Traffig o Ansawdd Gwych am Bris Crys

If you’ve not happened across Jeremy Shoemoney’s blog, it’s a great blog to follow. Jeremy also has a great program called Free Shirt Friday.

It may take a few months for Jeremy to get to wearing your shirt, it’s a popular program. I’d like to speak a little bit to the effaith of participating in a program like this. It’s pretty obvious that Jeremy’s blog has nothing to do with Navy Veterans; however, the reach of his blog more than makes up for it in Word-of-Mouth marketing.

For the first few months, I was buying Pay-Per-Click Advertising, from Google Adwords, to promote NavyVets.com. In calculating the number of users who registered and the total advertising amount I was spending, I was paying a little over $8 per registered user (aka: a conversion). That can get very expensive, very quickly. Now that the site has some traction, I’ve slowed down the advertising purchases.

Social networks are great at marketing themselves, but you need to get some good numbers up first. With Smaller Indiana, the tipping point was about 1,000 users. Milfeddygon y Llynges is currently at ~300 users.

Mewn cymhariaeth, purchasing a shirt for Jeremy was approximately $16 and we received 8 new reservations within 24 hours of his post.

That’s $2 per conversion instead of $8, quite a savings!

Got a site you’d like Jeremy to promote? Send him a Shirt!

Douglas Karr

Douglas Karr yn CMO o AGOREDION a sylfaenydd y Martech Zone. Mae Douglas wedi helpu dwsinau o fusnesau newydd llwyddiannus MarTech, wedi cynorthwyo gyda diwydrwydd dyladwy o dros $5 bil mewn caffaeliadau a buddsoddiadau Martech, ac yn parhau i gynorthwyo cwmnïau i weithredu ac awtomeiddio eu strategaethau gwerthu a marchnata. Mae Douglas yn arbenigwr trawsnewid digidol ac yn siaradwr MarTech a gydnabyddir yn rhyngwladol. Mae Douglas hefyd yn awdur cyhoeddedig canllaw Dummie a llyfr arweinyddiaeth busnes.

Erthyglau Perthnasol

Yn ôl i'r brig botwm
Cau

Adblock Wedi'i Ganfod

Martech Zone yn gallu darparu'r cynnwys hwn i chi heb unrhyw gost oherwydd ein bod yn rhoi arian i'n gwefan trwy refeniw hysbysebu, dolenni cyswllt, a nawdd. Byddem yn gwerthfawrogi petaech yn cael gwared ar eich rhwystrwr hysbysebion wrth i chi edrych ar ein gwefan.