There's always such a giant demand for new content that most of us are simply struggling to keep up with writing compelling content that provides value to our audience. This ffeithlun o Marketo ar gynnal cynnwys gwych yn gyngor cadarn.
- Ad-drefnu - efallai y byddaf yn defnyddio repurpose fel y term am hyn, ond rydym yn aml yn defnyddio ymchwil, straeon a graffeg ar draws sbectrwm o gyfryngau wrth inni ddatblygu cynnwys. Efallai y byddwn yn gwneud rhywfaint o ymchwil ar gyfer gweminar, ond hefyd yn ysgrifennu papur gwyn sy'n cyd-fynd a ffeithlun cynrychioliadol a blogbost i'w hyrwyddo. Nid yw pawb yn treulio cynnwys yr un ffordd, felly mae dweud eich stori a'u optimeiddio ar draws cyfryngau yn hynod effeithiol.
- Ailysgrifennu – we have some posts on technologies that have really evolved. Rather than write a new post on the evolution of the product, we now enhance the original posts and update them. There's a HUGE advantage to doing this – by maintaining the integrity of the URL, social sharing stats can be added to and search engine rankings can be not only retained, but even improved if the post is optimized well!
- Ymddeol – this one was tough, but we've done it. We were easily over 5,000 posts on this site but there were easily over 1,000 posts that were irrelevant or totally out of date. Some were events from the past, others were outdated technologies, and still others were products that no longer existed. The fact that you had taken the time to write something to delete it later brings a little tear to my eye… but I'd rather have my content focused on topics that are still relevant.
These strategies have been part of an overall maintenance program we've started which has resulted in our traffig organig yn treblu flwyddyn ar ôl blwyddyn. Efallai y byddwch chi'n meddwl sut y gallech chi ddatblygu cynllun cynnal a chadw ar gyfer eich gwefan sy'n sicrhau bod eich holl gynnwys yn berthnasol ac yn amserol!