Nid yw Technoleg yn Arafu rhywfaint ... er Flop!

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Gordon E. Moore was the co-founder of Intel and Fairchild Semiconductor who wrote a paper 50 years ago that predicted a doubling of the number of components per integrated circuit every year. 10 years later, in 1975, he revised the forecast to every 2 years… and his prediction has been largely accurate. It's now known as Deddf Moore.

I ddarparu enghraifft, mae'r Apple Watch (which I happily own and highly recommend) has the processing power of about 2 iPhone 4 smartphones. It far outperforms the 1985 Cray-2 supercomputer… on your wrist. That's quite the feat given the footprint of the entire device and I have a hard time thinking even Gordon Moore thought we'd be where we're at today.

Computer chips continued to increase performance while decreasing in size, allowing for innovations that engineers never thought possible. 40 years ago, most people wouldn't believe that we would soon have access to limitless information from the palm of your hand.

What does this mean for marketers? IMO, it means we're at the very early stages of what can be accomplished with cross-channel marketing optimization and marketing forecasting. Modern analytics mae platfformau yn eithaf elfennol - dal tunnell o ddata a darparu adroddiadau syml. Mae systemau data mawr yn datblygu i yrru arloesedd yn y diwydiant marchnata i symud systemau adrodd i beiriannau rhagfynegol - a fydd yn gwella profiad y defnyddiwr a chanlyniadau marchnata.

Mae pŵer prosesu yn hanfodol oherwydd mae'r offer ar gyfer datblygu ar y llwyfannau diderfyn hyn yn dod yn haws ac yn haws i'w gwneud. Un enghraifft, neu gwrs, yw peiriannau cronfa ddata ddata fawr. Trwy ddatblygu peiriannau data ac ymholi hunan-optimeiddio, gall cwmnïau wthio adnoddau datblygu i adeiladu nodweddion newydd - nid tiwnio a phlicio cronfeydd data i redeg yn fwy effeithiol. Mae'r rhain yn amseroedd cyffrous!

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