Rydyn ni wedi cael rhywfaint o dwf enfawr Martech Zone the last few months. Folks have asked us what the tricks are and they're haven't been any. It's been a ton of hard work, making our content a priority each and every day. We've written better, written more often, shared on a diverse amount of topics, and promoted the content much more effectively – especially via social networks.
Mewn gwirionedd, chwiliad oedd amlycaf fel ffynhonnell # 1 y wefan hon tan ychydig fisoedd yn ôl. Roeddwn i'n arfer treulio oriau ac oriau yn trydar y wefan a'i hyrwyddo i gael ychydig fodfeddi. Unwaith y gwnes i gais yr un ymdrech i gwell cynnwys a hyrwyddo cymdeithasol, those inches turned into yards. November will be our best month ever… and we'll exceed over 100,000 visits!
Un tweak wnaethon ni ei wneud sydd wedi helpu yw ditio ein hen ategyn cynnwys cysylltiedig am un newydd gan nRelate. nRelate doesn't rely on WordPress' search algorithms – they actually crawl your site and index the content themselves. And they display the content in a nice collection of images across the page.
I've been adamant with a few of our clients that including images in their posts will increase the on-page engagement. This plugin proves my point. Pages per visited are up 9.6% since installing the plugin. Granted their may be some other factors included, but I'm not confident that any of the other tactics we deployed were totally focused at increasing the number of pages visited.
It's pretty simple folks… people are attracted to imagery, not text!