A yw Marketiphrasing yn Strategaeth Gwych?

marchnataiphrasing

Gweld sut wnes i hynny? Cymerais Marchnata a'i gyfuno â Ymadrodd. Cute, huh? I'm not sure that anyone has made up a word for the marketing strategy to make up words… so I just did.

The jury is still out whether or not I personally want to use this strategy (outside of this post). It seems that folks everywhere are thinking up new words to describe their theory or product. It's not new. Back in the 50's… everything was rhywbeth-o-matic, gan ddarparu ymdeimlad o awtomeiddio. Nawr mae'n ymddangos bod pawb yn slamio sillafau gyda'i gilydd, neu'n geiriau i mewn i ymadroddion marchnata newydd.

marchnataiphrasing

I'm not going to show any as some of them are quite clever. And I believe that's the key… they have to be clever (don't rate marchnataiphrasing). Pan ofynnais y cwestiwn i rai arweinwyr cyfryngau cymdeithasol, fe wnaethant ymateb eu bod yn euog ... roeddent yn aml yn ceisio llunio ymadroddion marchnata newydd i gynorthwyo yn eu strategaethau.

Jeff Widman dywedodd ei fod yn euog o'u gwneud yn iawn. Ac Jason Keath, Prif Swyddog Gweithredol Social Fresh, wedi codi rhai pwyntiau gwych i gefnogi'r strategaeth. Darparodd Jason 3 budd i greu holltwr unigryw marketiphrase. He didn't know that I made up that term when I talked about it… and the explanations next to each of these are mine:

  • Arweinyddiaeth Meddwl – it does provide the impression that you are giving a topic deep thought and going down a road that's never been traveled.
  • Drwg-enwogrwydd – if the idea spreads, it's a term that's synonymous with your name, company, product or service.
  • Chwilia Beiriant Optimization – if you're inventing the word, you'll be tied to that word online. Again, if it spreads, people will be finding you over any competitor.

DIWEDDARIAD: Brian Carter lluniodd ambell ymadrodd marchnad gwell ar gyfer marchnadiphrase… neomarketinglogisms… Neu'r coeglyd erioed neogurulogiaethau.

Beth yw eich hoff a lleiaf hoff marketiphrases?

13 Sylwadau

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