Pum Cwestiwn ar Strategaethau Optimeiddio Cynnwys

iStock_content.jpgOff and on I notice that some social media pundits telling companies it doesn't matter lle maent yn cymryd rhan yn y cyfryngau cymdeithasol, dim ond eu bod mewn gwirionedd do. Mae eraill yn dadlau datblygiad a strategaeth cyfryngau cymdeithasol cyn cychwyn erioed.

Mae yna bum cwestiwn y mae'n rhaid i chi eu gofyn i chi'ch hun wrth greu cynnwys ar y we:

  1. Ble dylid gosod y cynnwys? – the platform that you're placing the content on should be optimized for the target audience you wish to reach. If you're trying to reach search engine users, be sure to utilize a platform that's optimized for search engines. If you're trying to reach business-to-business users, be sure to focus on networks that cater to businesses. If you're looking to provide high quality video, put it on a platform that can serve it.
  2. Sut dylid gosod y cynnwys? – content is there to drive traffic, and ultimately, business for your company. Placing your content with strong calls-to-action that are relevant to driving sales is important. If you're writing a tweet and want to be retweeted, leave room beyond the 140 characters for more recipients or comments.
  3. Pa gynnwys y dylid ei osod? - efallai y bydd angen i gynnwys sydd i fod i ddenu traffig ar lafar fod yn fwy edgy na chynnwys sydd ddim ond yn cyfateb allweddeiriau ar gyfer caffael peiriannau chwilio. Dylai cynnwys mewn e-lyfr fod yn llai sgyrsiol ac yn fwy strwythuredig. Dylai cynnwys o fewn blog gael ei fwled, cynnwys delwedd gynrychioliadol, ynghyd ag arddull ysgrifennu sgyrsiol.
  4. Pryd y dylid gosod y cynnwys? - os mai'ch targed yw denu pobl i ddigwyddiad, cynlluniwch rampio cynnwys cyn, yn ystod ac ar ôl y digwyddiad i'w hyrwyddo. Os mai cynulleidfa fusnes yw eich targed, cyhoeddwch yn ystod yr wythnos. Gall gwybod pryd i gyhoeddi cynnwys godi eich addasiadau mewn gwirionedd.
  5. Pa mor aml ddylwn i osod y cynnwys? – at times, repeating the message can increase overall conversions. Sometimes writing once a month on a specific topic can lead to improved acquisition rates rather than simply writing it once and stopping. Don't be afraid to repeat yourself. Returning visitors forget (or need a reminder) and new visitors may not have seen the message before.

Dumping content out on the web without a strategy may get you some results but won't optimize and fully leverage the work that you're doing. It's difficult enough to develop content that makes an impact – be sure to answer some questions on the content you're writing instead of just dumping it.

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